At HIMSS Media We Love Finding Answers in Research

In our recently completed buyers survey, we clearly saw how healthcare technology marketers are facing a shifting landscape when it comes to engaging prospective buyers.

Are you ready? 


We've assembled some of our best insights for you to download, guiding you through the buying process with healthcare IT decision-makers and influencers. 

We know you require information to prioritize marketing investments and improve the effectiveness of your marketing programs. Click the download PDF button and check out what our latest research has revealed. 


Ready for a deeper dive? Top-tier marketers should check out our expanded look at this topic with our upcoming webinar
Secrets of the Buying Journey – Insights from Health IT Buyer Research